We’re Only Human

The content captured and created for this short film, along with a constellation of profiles of patients and doctors, was used across the media spectrum, from online to TV commercials, PR, recruitment and training, and extended graphically into print and signage. But, it was just the beginning of a bigger idea that transcended “advertising” and was more about just telling people what VM are actually doing that fulfills them as people and an organization. Credibility, trust, caring for customers – all qualities that are important for any business, but essential for a hospital.